Back to home

Privacy Policy

VitaMeter

Operated by Stead's Apps Ltd

Last Updated: 25/02/2026

1. Who We Are

VitaMeter is operated by Stead's Apps Ltd, a company registered in the United Kingdom.

For the purposes of data protection law, Stead's Apps Ltd is the Data Controller of your personal data.

If you have any questions about this Privacy Policy, you may contact us at:

Email: team@steadsapps.com

2. Overview

This Privacy Policy explains:

  • What personal data we collect
  • How we use it
  • How we store and protect it
  • How long we retain it
  • Your rights under UK GDPR and EU GDPR

By using VitaMeter, you agree to the practices described in this Privacy Policy.

3. Information We Collect

We collect the following categories of data:

3.1 Account Information

When you create an account, we collect:

  • Name
  • Email address
  • Year of birth

This information is used to create and manage your account.

3.2 Food Images

When you use VitaMeter, you may upload:

  • Photos of meals or food items

These images are:

  • Stored securely in Google Cloud Storage (GCS)
  • Processed using artificial intelligence models via the OpenAI API

3.3 Nutrition & Health Data

Based on the uploaded images, we generate:

  • Estimated micronutrient breakdown
  • Health goal tracking metrics
  • Usage history and scan history

Although VitaMeter does not collect medical records, nutritional tracking data may be considered health-related data.

3.4 Payment Information

Payments are processed by third-party providers (e.g., Stripe or Apple App Store).

We do not store full credit card details on our servers.

We may receive limited payment-related information such as:

  • Subscription status
  • Transaction confirmation
  • Billing identifier

3.5 Technical & Usage Data

We may collect:

  • Device type
  • Operating system
  • App version
  • Anonymous usage analytics
  • Crash logs

This helps us improve performance and reliability.

4. How We Use Your Data

We use your data to:

  • Provide micronutrient analysis
  • Track your nutrition progress
  • Manage subscriptions
  • Provide customer support
  • Improve the App
  • Ensure security and prevent misuse
  • Comply with legal obligations

We do not sell your personal data.

5. Legal Basis for Processing (GDPR)

Under UK and EU GDPR, we rely on:

5.1 Contractual Necessity

To provide the VitaMeter service you signed up for.

5.2 Legitimate Interests

To improve the app, ensure security, and prevent fraud.

5.3 Legal Obligations

For accounting, tax compliance, and regulatory purposes.

6. AI Processing & Third-Party Providers

To provide micronutrient analysis, we use:

  • OpenAI API for image processing and AI-generated nutritional estimates
  • Google Cloud Storage (GCS) for secure image storage
  • Payment processors (e.g., Stripe or Apple)

Your uploaded images may be transmitted securely to OpenAI for processing.

We rely on these providers as data processors, and we take reasonable steps to ensure they provide appropriate data protection safeguards.

7. International Data Transfers

Some third-party providers may process data outside the United Kingdom or European Economic Area (EEA).

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions
  • Provider contractual commitments

8. Data Retention

We retain your data:

  • For as long as your account is active
  • For a reasonable period after account deletion (for legal and fraud prevention purposes)
  • As required by UK tax and accounting laws

Uploaded images may be deleted upon account deletion, subject to backup retention policies.

9. Data Security

We implement appropriate technical and organisational measures, including:

  • Encrypted cloud storage
  • Secure HTTPS transmission
  • Access control restrictions
  • Authentication safeguards

However, no system is completely secure.

10. Your Rights (UK & EU GDPR)

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent where applicable

To exercise your rights, contact: team@steadsapps.com

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or your local data protection authority.

11. Children's Privacy

VitaMeter is not intended for individuals under 18 years of age.

We do not knowingly collect data from children.

If we become aware that a minor has provided personal data, we will delete it.

12. Automated Decision-Making

VitaMeter uses artificial intelligence to generate nutritional estimates.

These outputs:

  • Are automated
  • Are informational only
  • Do not constitute medical advice

No legally binding decisions are made based solely on automated processing.

13. Account Deletion

You may request account deletion by:

Upon deletion:

  • Account data will be removed
  • Images will be deleted, subject to backup systems
  • Subscription must be cancelled separately through your app store provider

14. Changes to This Policy

We may update this Privacy Policy from time to time.

Material changes will be communicated via:

  • In-app notification
  • Updated “Last Updated” date

Continued use of VitaMeter constitutes acceptance of the revised policy.

15. Contact Us

If you have questions regarding this Privacy Policy, contact:

Stead's Apps Ltd

1A Stead's Place, Edinburgh EH7 5FW, United Kingdom

Email: team@steadsapps.com